Choosing the Right Display Rack for Business
Choosing the Right Display Rack for Business
What is a Display Rack?
A display rack or any type of display solutions, for that matter, help improve product visibility and sales. In fact, customers are most likely to buy a product once they see it as attractive and appealing on display. With several items to choose from, customers may feel overwhelmed with massive amounts of information or ads presented to them. However, you can assist them in making the right choice by putting some items on display and organizing these in a way that will draw people's attention.
Benefits of a Retail Display Rack
Serving the primary purpose of holding featured products, retail display racks can also captivate the attention of customers and help them decide further on the item to purchase. The following are among the benefits you can expect from placing some of your products on a display rack:
- Grab people's attention.
In a highly competitive store area, you need to do the best you can to give people a reason to stop and look at the product you are selling. To achieve this goal, you should consider using an appropriate display rack that can organize and store items in an eye-catchy manner. After all, it will be difficult to convert people and make a sale if they do not even notice what you are offering them.
- Maximize your profits in the business.
Most shoppers tend to purchase an item that they consider as appealing while on display. This is one of the reasons why brand products are often put on display in elegant fixtures to capture people's attention. With the right selection of rack, perfect lighting and excellent arrangement of products on display, all of these can contribute to making a sale and boosting your profits.
- Feature new items.
Do you have new products to offer? If so, then the best way to feature these and make people notice these items is by using display racks to highlight your new products. You can choose from a range of innovative, unique and sophisticated fixtures that are functional, at the same time. Just be sure to choose display racks that match your store's theme and motif.
Display Stand vs. Display Rack
Generally, a display stand is a propping tool that you can use to feature some flyers, posters or promotional items. There are stands that can hold signs and any type of flat advertisement tools. Other latest stands can support digital signs and feature the newest technology. The main purpose of a display stand is to make a one-dimensional item appear three-dimensional and more vibrant. Hence, it "adds life" (so to speak) to a material that is flat and not catchy.
Most shop owners use display stands on tables or cashier area , as well as in other places in the store that are frequented by people. These stands are also positioned at eye-level to help people have a better view of featured items or promotional materials.
On the other hand, display racks are designed to organize products. There are different types of racks available including slatwall, gridwall, table displays and pegboard gondolas. Mainly, gondola types of shelves or racks are two-sided with adjustable features. These are free-standing racks made of steel or wood, and several products can be placed on these.
There are different styles of gondola display racks such as the following:
This rack include wire panels that are customizable and lightweight. You can use a gridwall rack either as a free-standing display fixture or installed on the wall to save floor space. If you want a rack that is effortless to clean and maintain, then this is suitable for your needs.
A slatwall retail display are mainly panels with recessed spaces in a horizontal design. Various kinds of pegs, hooks and shelves can fit into it. When placing it on your store, you may choose to go for free-standing or wall-mounted style for this display tool.
Another type of a retail display is a pegboard constructed of fiberboard. There are rows with evenly-spaced holes to attach bins, hooks and shelving. It is also suitable to pair it up with gondolas for additional storage.
- Table display
As the name implies, this display type comes with the shape of a table. You can stack one on top of the other or opt for a single-layer table display. It can be made from different materials such as wood, glass or plastic.
Choosing the Best Display Rack for Your Needs
Your choice of the right display rack depends on the item you are featuring, as well as the amount of floor space in your store. Think about the collective weight and size of the items, which the display rack of your choice should be able to hold properly. Heavy items are best put on display using steel-made racks with shorter shelves, yet ample support.
As for items with rough and sharp edges such as ceramic decor or tools, it is better to steer clear from wood racks since these products can damage the finish and surface. The whole idea is to match the product with the display rack material, capacity and size to ensure safety and proper storage.
If you are selling small and lightweight electronic products or hardware, these are best placed on rolling carts or slatwall gondolas. Canned food items and alcohol or wine bottles are perfect on gondola shelving and custom racks. As for gift shop products and handicrafts, you can feature these on gridwall or table racks with accent lighting to highlight these items.
Additional Information on Display Racks
Installation of the display rack can vary from easy to difficult. For racks that are a breeze to install, your best bets include pre-assembled table display and gondolas, slatwall and gridwall. Tougher ones to install and set up are gridwall and slatwall panels.
When it comes to buying display racks, you have several options to choose from. There are local display stores within your area, and you can check the available racks personally. Since you can pick the items up and load them in your vehicle upon purchase, there are no shipping fees to worry about.
However, if you want more styles and sizes to select from, then buying at an online display store should be your best bet. Amazon, eBay, storesupply.com and other stores are some of your fine choices for a display rack. The price of the item is usually cheaper than buying from a local store, but you need to factor in shipping cost in your total expenses.
Bottom LineWhen selling products, it is important to understand the value of putting these on display using the right racks or shelving options. So, be sure to purchase an appropriate style, size and quality of display rack or stand that will accommodate the weight and type of product you are looking to showcase in your store.